Volkswagen chose a most unorthodox location to show the world its brand-new Jetta, in a most unorthodox way.
A beach-style venue was constructed in the heart of Times Square in New York City for the event, described as an “urban oasis” by Volkswagen of America CEO, Stefan Jacoby. It even had sand, grass and plenty of sunshine.
VW wants to make a splash with its most important model in its largest market, and pulled out all the stops to do so, including a concert by pop-star Katy Perry, and a cooking segment with celebrity chef Mario Batali.
Katy Perry performed three songs for the crowds before ending the set from the hood of a new Jetta – apparently, VW wanted to show the new Jetta delivers the unexpected, but they were probably just as surprised as we were by that particular maneuver.
The new Jetta brings a premium driving experience at a low price, and the all-new 2011 model starts at just $16,000.

A choice of four engines will be available, including the 2.5 R5, 2.0 TDI and 2.0T TSI.
A manual transmission is standard on all models but there are automatic options. The TDI and 2.0T models are lucky enough to be offered with Volkswagen’s DSG transmission, rather than the regular slush-box, so if you’re an enthusiast who doesn’t want a third pedal, that combination would be an ideal choice.
The new Mk6 Jetta is significantly sharper in the styling department, and exuded more character than the outgoing Mk5 model, even while it was still hidden under its cover.

In the flesh, it has an almost Audi A4 quality to it. And yes, it looks like a bigger car, but it isn’t out of proportion.
Comparing it to other entry-level sedans, it definitely achieves the goal of appearing more expensive and prestigious than the base price tag would have you believe.
From a practical standpoint, the 2011 Jetta has a longer wheelbase and more rear legroom, among a host of other interior niceties.
While certain interior materials showed signs of budget constraints, the overall effect is still positive, with a thick sports steering wheel, solid shifter and pleasing ergonomics.
From a performance or aftermarket standpoint, the 2011 Jetta has many of the proven options carried over from the Mk5, so it should be a good platform for those looking for a family sedan with a performance edge.

Pedal spacing is good, so heel-and-toe shifting shouldn’t be a problem, if that’s your concern. And although we weren’t able to take the new Jetta for a spin down Broadway, the view from behind the wheel is commanding.
Once we get a full road test under our belts, we’ll be able to expand more on the new Jetta’s ability and composure.
As it stands, it’s already more of a star than the outgoing Jetta; just ask Katy Perry!