These commercial probably won’t reach our televisions stateside, but Mini is releasing a new commercial called "Flow" produced with cutting-edge film technology. The commercial will air this month in Europe to promote its Countryman.
Under the campaign motto “MINI Countryman. Getaway”, this impressive piece of cinema showcases the versatility of the vehicle concept and takes the viewer on a ride through the heart of Milan and around Lake Como.
The new MINI Countryman commercial breaks the mold for traditional film advertising. New high-tech film technology mixes real cars with computer-generated images to produce unique, previously unseen effects.
The commercial was filmed in collaboration with well-known American director, Brian Beletic, and Sway Studios of Los Angeles, on location in Italy.
Several other commercials have already appeared on German television to mark the launch of the new Countryman. Each of the short films adopts an unconventional storyline to highlight the Countryman’s product features – four doors, more space (up to five seats), 4-wheel-drive and the versatile center rail.