In London, the night sky was taken over by the Halo 4 Glyph symbol.
With the blockbuster Halo franchise launching its fourth title in the series, fans around the world were treated to special celebrations by the Xbox team. In London, the night sky was taken over by the Halo 4 Glyph symbol that flew over the River Thames to mark the game’s arrival.Measuring 50ft across and weighing more than three tons, the Glyph has become one of the largest man-made structures to fly over the capital city. Following the dramatic display, the official London launch took place at midnight, with fans waiting for hours to be one of the first to get the game.
To date, the Halo franchise has generated over $3 billion in sales since launch, with more than $200 million generated in sales in the US and Europe in the first 24 hours of the release of “Halo: Reach”. That eclipsed all previous 2010 US entertainment launches, including the three-day opening weekends of “Iron Man 2”, “Alice in Wonderland” and “Toy Story 3”.The first-day sales of “Halo 3” reached $170 million in the US, breaking all previous single-day entertainment launch records, and breaking the record held by “Halo 2” at $125 million.